Product & UX
A/B Testing
Hi there!
Growth Marketing
Let's Get in Touch
Hi there, I'm Ben

A digital growth marketer with a passion for
product experiences

Hi. I'm a seasoned digital marketer with a passion for creating best-in-class experiences that are loved by customers and maximize revenue for the business.

Let’s get in touch
10+
Years Experience
in Growth Marketing
1,000+
Customer Insights
discovered via A/B testing
$150M+
Revenue Generated
for my clients

Brands I've worked with

My Experience

Director, Web Strategy & Growth, Ancestry.com
Feb 2021 - Present

As the Director of Web Strategy & Growth I oversee all aspects of our web strategy and execution. I lead a team of 17 growth marketers and marketing technologists that drove $45M+ in incremental revenue in 2021. In addition to optimizing the web experience, we're responsible for all pricing and packaging and informing future product launches.

Sr. Marketing Manager, Web Strategy & Growth, Ancestry.com
Oct 2017 - Feb 2021

With the promotion to Sr. Manager, I took on the web strategy and growth for Ancestry.com globally (including the US). I led a team of 4 growth marketers that executed on 200+ A/B tests annually driving $25M+ in incremental lifetime revenue each year.

International Conversion Manager, Ancestry.com
Apr 2016- Oct 2017

Drove all testing and optimization efforts for Ancestry's International websites including Canada, United Kingdom, Ireland, Australia, New Zealand, Mexico & Europe (Germany, Sweden, France, Italy).
Sr. Manager, A/B Testing and Optimization, MarketingSherpa (MECLABS)
Oct 2013 - Apr 2016

Led the account management of MECLAB's biggest client - Verizon. Traveled to Verizon's offices weekly to work with stakeholders on key projects such as launching the Verizon Mobile App. Led a team of growth marketers that informed product launches and optimized marketing funnels via A/B testing.

Manager, A/B Testing and Optimization, MarketingSherpa (MECLABS)
‍Sep 2012 - Oct 2013

Acted as account manager for several of MECLABS' clients such as PR Newswire and CBS Sports. Managed a team several A/B testing specialists that drove significant revenue gains. Traveled on site to facilitate workshops and trainings with leadership teams.

A/B Testing Specialist, MarketingSherpa (MECLABS)
Jan 2012 - Sep 2012

I helped Fortune 50 clients like Verizon, PR Newswire and Bank of America increase conversion rates of marketing campaigns, websites, emails and more. This is where I learned the fundamentals of A/B testing, CRO and statistical analysis.

My Favorite Projects

Client
Ancestry.com
Release Date
Jan, 2022

$5M Revenue increase for Ancestry.com

Increased Ancestry's revenues by over $5M by testing and optimizing their DNA & subscription bundle strategy. I was overseeing the Website & Growth team.
CRO
Web UX
Ecommerce
Subscription
Client
CBS Sports
Project Date
May, 2014

287% Sign-up lift for CBSSports.com

Increased sign-ups for all of CBSSports' Fantasy Football subscriptions over a series of A/B tests. I was the lead consultant on this project for MECLABS (aka MarketingSherpa).
CRO
Web UX
ecommerce
Client
PR Newswire
Release Date
June, 2015

202% Increase in Memberships for PRN

An optimized Membership Application Form increased applications by 202%, increasing annual revenues by $3,848,075 for PR Newswire. I was working for MECLABS as the lead consultant on this project.
CRO
Web UX
ECommerce
Testimonials

What colleagues have to say about me

Ben is a great leader and manager

"As a new hire at MECLABS, I could not have been placed with a more creative, adaptable and likable manager. His ability to meet new and complex tasks with strategic solutions amazes me. He's as level-headed as they come; taking on any ask with ease and efficiency as if stress didn't exist. If he doesn't already have the answer, he knows who can help the team find it. Ben is not only a great leader to his direct team, but to everyone at the company; able to share his experience and provide support while creating the opportunities for his team grow their own skills and abilities. He is a constant source of good humor and positive attitude. Any company would benefit greatly from adding Ben to their team."
Eric Coffman
Marketing Manager at MECLABS

Ben is a MOR!

"Ben is a Marketing Optimization Rock-star (MOR if I can brand that acronym). I have traveled the country with him and seen him teach large groups of marketers how to get more "yeses" from their digital marketing. He can instantly step into the shoes of an ideal customer and optimize a marketing piece to what the consumer would buy. Rapid Fire Optimization with Ben is fun and shows his skills that have been forged from our work with thousands of marketing experiments and tests."
Joshua Wilson
Account Manager at MECLABS

Great communication skills

"In the short time that I have worked with Ben he has become one of my favorite colleagues to team up with on a project. From the moment I am assigned a project that Ben is leading, I breathe a sigh of relief. Ben consistently goes above and beyond what is expected of him and he always has his project manager's back in the trenches. I have especially been drawn to Ben's strong communication skills. Ben's strength in this area has helped deliver difficult messaging to some of our projects shared stakeholders in such a way that the difficult message is not only accepted but is embraced enthusiastically. I highly recommend Ben; he would be a valuable asset to any company."
Nicholas Bernard
Project Manager at Ancestry

Let's Get in Touch

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